Our Services
Complete Real Estate Solutions for Every Client
We don’t give you a list of listings that are currently available. We know how to find listings that really fit your needs, or buyers, from your initial inquiry to your last walk-through.
After 15 years of deal-making, we know where the leverage is in deal-making. We stand behind it on every offer, every clause, and every closing term, to safeguard your bottom line.
Property Marketing & Advertising
A listing is only as good as the people that see it. We work on focused digital campaigns and social communications which are designed to target buyers who are ready to engage not just scroll.
Home staging (virtual and traditional).
Every space we stage is styled to sell – using a combination of traditional staging and virtual tools to ensure your listing is equally strong online as soon as someone steps inside the door.
Open Houses & Property Showings
We take care of the scheduling, hosting and follow-up, making each showing a true opportunity to generate interest and competitive offers.
Comparative Market Analysis (CMA)
It is more important to get the price correct the first time than almost anything else. Our CMAs are based on actual market data and designed to appeal to serious buyers and get you the best possible number when closing.
Buying & Selling Homes and Condos
Two distinct disciplines, even if it’s the same person that is buying and selling a home. Our staff is available to help our clients both ways, as a residential real estate broker who develops a unique plan for every client instead of taking a “one size fits all” approach. From securing the right property to preparing it for listing, everything is based on clear communication, accurate pricing and a strategy based on what the client wants.
Determining a house’s market value is the first step to creating a realistic listing, and it shouldn’t be based on the price a neighbor secured for their home. House listing services combine a detailed comparative market analysis with professional photography, targeted digital promotion, and staging recommendations that highlight a property’s strongest features. Each listing receives an individual marketing strategy based on the type of property, the season, and the buyer population that are most likely to offer on the property – not a one-size-fits-all marketing.
Property Marketing & Advertising
A property that is sitting on the MLS generally doesn’t sell itself these days. Customers view dozens of listings in just a few minutes and only stop scrolling when they see properties with intentional marketing – clear copy and photos and they are in front of those looking in that neighborhood and price range! Nowadays, it’s not a template that applies to each address, but a small marketing campaign with each home listing that fits the unique home, the unique selling audience, and the unique time of market.
Getting a listing onto the MLS correctly is the foundation everything else builds on, and small errors here quietly cost sellers buyer traffic. The first part of MLS marketing services begins with a listing description that is accurate and keyword rich to draw the attention of buyers, the listing information can be properly categorized and the photos can be sequenced so that the best rooms are first; most buyers make an initial decision within seconds. Syndication to major real estate sites takes the property beyond the MLS, and puts it in front of buyers that are looking from various sites, not just the MLS.
Home staging (virtual and traditional)
An empty home is hard to imagine as anyone’s residence and one that appears occupied, but not well-loved, is not likely to look good in photographs. Staging for home sale is there to fill that void, to arrange or enhance a space for buyers to envision their life within the space, not the empty rooms or other people’s furniture. It all really hinges on the property itself, if it’s occupied, vacant or somewhere in between, and what will make the most sense for a price range of the home.
Some properties are worth a complete physical change before even they reach the market. Anything that is dated or mismatched is replaced with furniture, artwork and other decor that is conducive to the layout of the home and the type of buyer they are expecting. This type of staging works best in higher-priced homes, where home buyers are looking for a turnkey property, the staging cost is easily recoupable from the home’s market value, and the amount of work done is more likely to be justified.
Open Houses & Property Showings
A buyer’s first steps through a property often shape their opinion before a single word gets said. That walkthrough is where the interest grows and/or wanes, based on the pacing, the presentation, and the ability to present the space during the walkthrough. Showings should be considered an event and have a purpose – focus on the right features, read the buyer’s reaction and generate enough momentum that a serious buyer feels compelled to make a decision to buy rather than walking away to “think about it.”
Being able to stand by the door with a pile of feature sheets doesn’t make a showing well. The property viewing specialist is ready to show the property, knows what questions the buyer is likely to ask and is able to tell them about it without prompting a recent renovation, a quiet street, proximity to schools before the buyer asks. The walk-through is not the only important part of reading the room; the interest that is shown by the buyers’ body language and questions that are asked well before an offer becomes part of the conversation.
Negotiation of offers and contracts.
An accepted offer is not a final offer, it is a starting place in a real estate transaction. All of the above is negotiated, and these details are often more important than the actual offer number. Whether you’re a buyer seeking to make your best possible bid on a home in a highly competitive market or a seller with multiple offers, negotiation is more about knowing when and where to be flexible than it is about being aggressive.
Purchase agreements are legally binding documents and little terminology variations between the offers can have serious monetary impact later. Purchase agreement assistance involves reading through all the terms and conditions prior to signing it financing conditions, inspection contingencies, included fixtures and closing dates and identifying terms that may cause problems in the future. It is better for both parties to understand the contract language that they are agreeing to than to find out what it means after they have made a deal.
Comparative Market Analysis (CMA)
The first question in every successful sale and every good offer is, what’s this house worth today? A Comparative Market Analysis will do just that by utilizing recent sales, pending sales, and current buyer demand within a certain neighborhood, not a ballpark figure based on some algorithm online. Getting this number right shapes almost everything that follows how a listing gets priced, how an offer gets structured, and how much room either side has to negotiate before a deal comes together.
A home valuation report compiles recently sold homes, current competition, and expired homes with similar characteristics in terms of size, condition, and location. The number is not an average but rather the number that was adjusted for the differences that impact value, such as an addition bathroom, a larger lot, or a renovated kitchen. This process is much more subjective than just entering an address into an automated valuation model, as online estimates can’t account for all of the subjective factors that make a difference in price.